Wordpress is an incredibly popular free content management system. Originally well known as a tool for creating blogs, the platform has expanded into use for business websites, professional portfolios and even eCommerce. Search engine optimisation on Wordpress, however, is notoriously tricky, and despite the wide range of plugins available it is often hard to do without the right expertise backing the system up.
If building a Wordpress website, as with any other system, SEO should be considered from the design concept level up – this is why at Cornish WebServices we always design websites to be highly visible to search engines and build them on our search engine optimised CMS.
For Wordpress SEO, there are plenty of tips and tricks you can use to help your website become more visible to Google and other search engines in order to grow your business.
- Install a good SEO plugin at the same time you install Wordpress – we would recommend Yoast SEO or All In One SEO, both of which are free
- Make sure your permalinks (the URLs of your pages) are short, sensible and given post names rather than dates or numbers – don’t rely on the autogenerated URLS and make sure you pull out words like a, the or and to avoid an excessive number of hyphens
- Ensure you’ve got a sitemap set up and have unique, keyword-sensitive meta data on every page – this is one of the main reasons to get your SEO plugin installed early on
- Dodge the many duplicate content problems which Wordpress tends to introduce due to its inherent architecture by making sure that things like category, tag, date and author pages aren’t set to be indexed – duplication is very poor for SEO
If you need help with Wordpress SEO or are looking to build a highly search engine optimised website from the ground up, get in touch with Cornish WebServices today on 0330 555 4680 to find out how we can build your business up online with our range of website design and internet marketing services.