Building Your Online Authority with Blogs
It still surprises me how few companies include a blog as part of their content strategy and online marketing.
Blogs are fantastic for sharing content rich information and building up your authority online. The key is to be regular posting interesting, informative and on topic content to build your following. Most importantly your blog should have a clear voice, a point of view giving the content personality and appeal.
As well as building your authority and following online blogs are also great for SEO as any online marketing expert will tell you content is king and search engines love fresh content, which is why they also love good blogs.
Blogging is quick and easy
Blogs can be free to set-up and allow you to update content quickly and easily. If the search engines see fresh content is being regularly added they will see this as a positive and may index your blog more frequently.
Another benefit is that blogs allow for a more finger on the pulse approach giving you the freedom to cover current trending topics that might not fit easily into your existing website structure.
Published on 27/02/2013
